The SEO for AI, The Autonomous Enterprise, Code is Not the Bottleneck, and The Quitting Point

Easy has a cost.

Good morning

In today's edition, among other things:

• The SEO for AI

• The Autonomous Enterprise

• Winning in the US as a European Startup

• Writing Code is Not the Bottleneck

• The Quitting Point

• Why Voice Will Be the Fundamental Interface for Tech

• The AI Agent Market Map

• You Have 5 Seconds

• The New SaaS Org Chart

Onwards!

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The SEO for AI

Although some companies are still lying to themselves, the fight is no longer over search‐engine results— that’s over. What large language models remember and repeat - this is the most crucial aspect to consider going forward.

For 25 years, ranking meant deciphering Google’s algorithm. The durable asset is no longer link equity - it is model memory. Whoever lives in the model’s “memory” owns the discovery and will soon see both ads and checkout in all major LLM clients, starting with ChatGPT.

Traditional search parsed links; generative engines parse language.

• Queries have stretched from four words to roughly twenty‑three as users converse instead of typing. Sessions stretch to six minutes because follow‑ups are free and immediate.

• LLMs look up sources, reason across them, and answer. A brand’s goal shifts from winning a single query to being a reliable ingredient in the model’s synthesis pipeline.

• Formatting matters: bullet lists, clear headings, and semantic density make content easier for models to chunk and quote. Counter‑intuitively, over‑optimized keyword salad actually decreases the odds of mention because it lacks narrative coherence.

Click‑through rate (CTR) ruled dashboards. AIO/GEO (AI Optimization, Generative Engine Optimization - people are still not aligned on how to call it) substitutes them with

• Reference Rate – the percentage of model answers that cite or paraphrase your content unprompted. Canada Goose, for instance, discovered that when ChatGPT voluntarily named the brand, unaided awareness spiked in human panels a week later.

• Attribution Depth – whether the model quotes you superficially (“warm parka”) or leans on proprietary insight (“triple‑stacked down baffles tested at ‑30 °C”). Deeper attributions correlate with higher conversion on subsequent clicks.

• Outbound Share – Semrush clickstream data shows ChatGPT referrals jumping 300 % in five months, topping 30 000 unique domains per day. Sites that appear early in that outbound tree enjoy first‑mover advantage as the model reinforces its own patterns.

In short, you are optimizing for mindshare inside silicon, not shelf space on a results page.

Here are the most popular tools for GEO: