Trendy w social media, data i AI na 2024, wpływ algorytmów i kiedy wybierać bolesne rozwiązania?

Najrzadszą z ludzkich cech jest konsekwencja.

Dzień dobry,

W dzisiejszym wydaniu między innymi:

• Trendy w social media 2024

• AI w e-commerce - narzędzia i zastosowania

• Jak organizacje stają się nieefektywne?

• Tworzenie i architektura aplikacji opartych o LLM

• Najważniejsze trendy Data 2024

• Zasady budowania i skalowania kultury firmy

• Jak na nas wpływają algorytmy?

• Kiedy wybierać bolesne rozwiązania?

Naprzód!

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Trendy w social media 2024

Z raportu Hootsuite Social Media 2024 wyłaniają się trzy główne obszary kształtujące rynek social media: AI, Platformy, ROI.

Zacznijmy od AI:

Platformy:

ROI w social media:

Pełna wersja raportu dostępna tutaj.

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Jak organizacje stają się nieefektywne?

Ten wywiad to samo złoto i polecam go koniecznie w całości. Na zachętę świetna diagnozę powodów, dla których organizacje stają się nieefektywne:

The first thing you notice is that these different groups might be running on slightly different technical stacks. That's the first problem. And they may actually be accumulating technical debt. The next problem you'll see is that there's a lot of dependencies. So five teams are going different directions, but they all need a payment platform. And so what happens is that the teams that everyone's dependent on get this backup like a deli and people are going around the block. And then at some point they just give up. So then the teams that are dependent on other people say, "Give me the resources and I'll build this group myself." So instead of five teams going to marketing to get a campaign or to leverage some service, they start building their own marketing departments, their own groups. So now they're really becoming separate divisions. And this is where a division comes from.

Now, once you have a division, your division is as successful as you are a priority. So now you have to advocate for your division. So there's a lot of advocacy. If you have dependencies, you've got to persuade people by building relationships. And so the people that are liked that build the best relationships are the ones that get the most resources and that creates what we call politics. And so now politics that brood in the company. And suddenly people gets more subdivided, more subdivided, subdivided. And that creates another problem, which we call bureaucracy. And that bureaucracy means it's hard to know who's doing what. People are going in different directions and that creates a lack of accountability. When there's lack of accountability, then there's a sense that what I do doesn't matter and that creates complacency. And then suddenly a fast-growing company becomes a big slow moving bureaucracy. This is a general arc that winds up happening.

Zachęcam do obejrzenia całości:

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AI w e-commerce - narzędzia i zastosowania

Mapa najczęściej stosowanych narzędzi AI w e-commerce poniżej: