Selling Outcomes, Not Agents, Which AI to Use Now and Why People Share

sell the work, not the tool.

Good morning

I’m back. A while ago I started a new company, hence the absence. Now, I’m back to bi-weekly writing, as it’s going to be connected to the company and the work we are doing. More on that soon.

In today’s edition, among other things:

• Selling Outcomes, Not Agents

• Which AI to Use Now (Summer 2026)

• Why People Share

• The Prototype Is a Question, Not a …